THE DREAM LIST (23) // ELAD YIFRACH

Celebrating 20 Years of L’OBJET and where the founder finds creative inspiration across the globe.

For two decades, L’OBJET has redefined luxury living, blending artistic craftsmanship and timeless design to create pieces that inspire. This year marks an incredible milestone for the brand as it celebrates its 20th anniversary, a journey shaped by visionary Founder and Creative Director Elad Yifrach and his passion for art, culture, and meticulous craftsmanship.

Founded in 2005, L’OBJET quickly established itself as a leader in the luxury lifestyle industry. From exquisite tableware to indulgent fragrances, the brand’s creations have consistently elevated everyday living. Guided by Yifrach’s keen eye for detail and appreciation for Mediterranean culture, L’OBJET remains committed to innovation, working with skilled craftspeople to produce collections that embody artistry and function.

Elad Yifrach’s journey from interior designer in Los Angeles to founder of a global luxury brand is a story of passion and purpose. Inspired by his travels and a deep appreciation for ancient cultures, Yifrach identified a need for design that merges beauty and utility. Since L’OBJET’s inception, he has championed collaborations with artisans from around the world, creating collections that resonate deeply with modern lifestyles while honoring timeless techniques. Now based in Lisbon, Portugal, Yifrach continues to lead with a visionary approach, drawing on the rich history and culture of his surroundings.

To further celebrate this milestone, we caught up with Elad Yifrach to uncover his inspirations and favorite design influences:

Space of Your Dreams?
Villa Kérylos

Favorite Chair?
X3 Armchair by Xavier Mategot, circa 1986

Favorite Scent?
Cote Maquis, L’OBJET